Willingness to Application of Digital Agricultural Extension among The Agricultural Extension Departments Heads in Assiut, Minia and Sohag Governorates

Document Type : Original Article

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Department of Rural Sociology & Agricultural Extension, Faculty of Agriculture, Assiut University, Assiut, Egypt

Abstract

This research aimed to measure the willingness to application of digital agricultural extension using mobile phone among the agricultural extension departments heads in Assiut, Minia and Sohag Governorates, and to test the willingness to change model fit with the current study using path analysis. The study was conducted on all heads of agricultural extension departments in Assiut, Minia and Sohag Governorates (31 respondents). Data were collected using questionnaire form during March 2020. Frequencies, percentages, arithmetic mean, and path analysis were used for data presentation and analysis. The results showed a high willingness to application of digital agricultural extension using mobile phone among the respondents, in ddition to a high perception of the respondents to most determinants of the willingness to application of digital agricultural extension using mobile phone. It also came to clear that the model of willingness to change fits with the current study. Finally, the research presented a set of recommendations to the officials of applying digital agricultural extension using mobile phone in Egypt to help them in planning and implementing this initiative successfully.

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